Wine agency and consultancy for the dutch market
Providing knowledge and assistance to a handful of companies which I can identify with
Who am i
Allround wine freak, with proven track record. A generalist, someone with demonstrated experience and knowledge, who has an open and creative mind, who can articulate relations between known domains and new ideas. Excellent listener who is willing and capable to turn ideas into good business practices. Enthusiastic off-road cyclist in my free time.
Wine messenger
I started Wine Messenger Agency in 2018. While looking for a description of my approach, the term “bike messenger” came to mind: a fast, sustainable and dynamic way of getting messages from point A to B. I also liked the distinct identity this lends to the company name, as I love off-road cycling and the bicycle is a symbol of the Netherlands.
My goal is to help wine producers find the best position in the Dutch wine market and help them from A to B in the fastest and most sustainable way.
what i do
I have 20+ years of experience in wine sales. The first 5 years of my career I sold wine to consumers in specialised high-end wine shops. This allowed me to learn both to engage effectively with a wide range of types of consumers I helped, and to ask the right questions to consumers trying to navigate the impossibly difficult world of wine. I have tasted and drank some of the most famous and unique wines in the world.
In the following 14 years I worked for a large national importer. A completely different scope in term of volumes, but with the same focus on quality and drive to find the right wine for the right occasion. Wine became a professional business for me, something I have thoroughly enjoyed. During these years, I have learned much about both the buying and sales side of the business.
Client types
WINE IMPORTER
Specialised wine importers that sell wine to wine shops and horeca.
RETAILER
All national and regional retail organisations in the Netherlands
WHOLESALER
These companies add value to their restaurant clients with their wine assortment and wine knowledge
Wineries I represent
Riesling, Mosel AND so much more. A leading cooperative covering all wine regions of Rheinland-Pfalz.
Family owned winery from the south of France. From organic to private label. All produced with the same dedication.
A medium sized Chilean family owned winery where the people make the difference.
Fantastic Riesling from the steepest slopes around Űrzig, Mosel.
Pinot Noir in all shapes and sizes from an excellent cooperative in the Ahr region.
A group of cooperatives from the south of Germany. Combining heritage & passion.
What I can do for you
In 2018 I decided it was time to set up my own company, in order to work with producers and clients in the way that feels most natural to me: as a messenger/consultant providing knowledge and assistance to a handful of companies that I can identify with. I have a strong preference for working with cooperatives and family companies due to their long-term business focus.
